Creative Brief: Great Lakes Bay Health Centers Social Media Visuals
Client: Great Lakes Bay Health Centers
Project: Social Media Visuals
Project: Social Media Visuals
Project Role: Designer, Art Direction
Project Overview:
Great Lakes Bay Health Centers provides medical, dental, and behavioral health services to thousands of individuals throughout the Great Lakes region, ensuring accessible and affordable healthcare for all. The aim of this project is to create social media visuals that raise awareness about the range of services offered, promote health education, and encourage community engagement. These visuals will be shared across platforms like Facebook and Instagram to build brand awareness and strengthen relationships with patients and the community.
Great Lakes Bay Health Centers provides medical, dental, and behavioral health services to thousands of individuals throughout the Great Lakes region, ensuring accessible and affordable healthcare for all. The aim of this project is to create social media visuals that raise awareness about the range of services offered, promote health education, and encourage community engagement. These visuals will be shared across platforms like Facebook and Instagram to build brand awareness and strengthen relationships with patients and the community.
Target Audience:
Local residents in need of affordable healthcare services.
Patients and families already receiving care from Great Lakes Bay Health Centers.
Individuals seeking health education or wellness resources in the Great Lakes region.
Local residents in need of affordable healthcare services.
Patients and families already receiving care from Great Lakes Bay Health Centers.
Individuals seeking health education or wellness resources in the Great Lakes region.
Design Tone and Aesthetic:
Friendly and Approachable: The visuals should convey warmth, care, and inclusivity, creating a connection with the community.
Friendly and Approachable: The visuals should convey warmth, care, and inclusivity, creating a connection with the community.
Professional and Trustworthy: While friendly, the design should reflect the professionalism and expertise of the healthcare providers.
Health-Focused: Use clean, calming design elements to promote a sense of wellness and healthcare expertise.
Platforms:
Instagram and Facebook
Instagram and Facebook
Final Deliverables:
Optimized social media visuals (JPEG/PNG), including square and portrait formats for various platforms, ready for posting.
Optimized social media visuals (JPEG/PNG), including square and portrait formats for various platforms, ready for posting.
