Creative Brief: Midland Mulch Shopify Website
Project Role: Designer, Art Direction, Project Manager
Project Overview:
Midland Mulch is a local landscape mulch supply company in Midland, Michigan, providing high-quality mulch and landscaping materials to homeowners, contractors, and landscapers. The goal of this project is to design and develop a Shopify website that serves as an online storefront, showcasing the company’s products, simplifying the purchasing process, local delivery options, and improving the overall customer experience.
Midland Mulch is a local landscape mulch supply company in Midland, Michigan, providing high-quality mulch and landscaping materials to homeowners, contractors, and landscapers. The goal of this project is to design and develop a Shopify website that serves as an online storefront, showcasing the company’s products, simplifying the purchasing process, local delivery options, and improving the overall customer experience.
Target Audience:
Homeowners looking to enhance their landscapes
Contractors and landscapers purchasing in bulk for projects
Gardeners and DIY enthusiasts in the Midland, Michigan area
Homeowners looking to enhance their landscapes
Contractors and landscapers purchasing in bulk for projects
Gardeners and DIY enthusiasts in the Midland, Michigan area
Design Tone and Aesthetic:
Natural and Earthy: Use warm, natural tones that reflect the product offerings and evoke the idea of landscaping and outdoor spaces.
Natural and Earthy: Use warm, natural tones that reflect the product offerings and evoke the idea of landscaping and outdoor spaces.
Clean and Professional:
Create a modern and professional layout with easy navigation and clear product categorization.
Create a modern and professional layout with easy navigation and clear product categorization.
Inviting and User-Friendly:
The website should feel approachable, with simple checkout processes and intuitive design elements.
The website should feel approachable, with simple checkout processes and intuitive design elements.
Deliverables:
Shopify Website: A fully-functional e-commerce website with custom design tailored to Midland Mulch’s needs.
Shopify Website: A fully-functional e-commerce website with custom design tailored to Midland Mulch’s needs.
Product Pages: High-quality visuals, detailed descriptions, and pricing for each product.
Shopping Cart & Checkout: A seamless, secure shopping experience with integrated payment gateways.
Mobile-Friendly Design: A responsive layout optimized for mobile users.
