Creative Brief: YFU Partnerships | Brand & Growth Presentation
Client: Youth For Understanding - YFU USA
Project: Partnership Pitch Deck
Project Overview:
Designed a comprehensive partnership pitch deck to support corporate sponsorship and brand collaborations for Youth For Understanding USA. The deck was created to clearly communicate YFU’s mission, audience reach, and multi-channel marketing opportunities to potential partners.
Impact:
Created a flexible partnership deck used to support corporate sponsorship conversations and brand collaboration outreach.
Created a flexible partnership deck used to support corporate sponsorship conversations and brand collaboration outreach.
Challenge:
Translate a complex, mission-driven organization into a clear, compelling partnership story that resonated with corporate brands, sponsors, and decision-makers.
Translate a complex, mission-driven organization into a clear, compelling partnership story that resonated with corporate brands, sponsors, and decision-makers.
Strategy:
Structure the deck around a clear narrative flow from mission to opportunity
Structure the deck around a clear narrative flow from mission to opportunity
Balance emotional storytelling with data-driven credibility
Present YFU’s multi-channel reach across web, CRM, social, podcast, and events
Maintain strong brand consistency while supporting a sales-oriented conversation
Execution:
Designed an 18-slide presentation with cohesive branding and visual hierarchy
Designed an 18-slide presentation with cohesive branding and visual hierarchy
Developed layouts for stakeholder demographics, audience insights, and marketing reach
Collaborated with leadership to align messaging with growth and partnership goals
Created a flexible deck that could be adapted for meetings, email outreach, and follow-up conversations
My Role:
Visual design, layout, branding, messaging hierarchy, and collaboration with leadership on content structure and presentation strategy, ensuring the deck could support live presentations and follow-up outreach.
Visual design, layout, branding, messaging hierarchy, and collaboration with leadership on content structure and presentation strategy, ensuring the deck could support live presentations and follow-up outreach.
