Creative Brief: McIntosh & Associates Social Media Visuals & Animated Stories
Client: McIntosh & Associates
Project: Social Media Visuals & Animated Stories
Project: Social Media Visuals & Animated Stories
Project Role: Designer, Art Direction
Project Overview:
McIntosh & Associates is a professional services firm specializing in tax, accounting, and financial planning services. The goal of this project is to design engaging social media visuals, including static posts and animated stories, to increase brand visibility, highlight services, and drive engagement across platforms such as Instagram, Facebook, and LinkedIn. The visuals should reflect the firm's expertise, professionalism, and commitment to client success, while appealing to both existing and potential clients.
McIntosh & Associates is a professional services firm specializing in tax, accounting, and financial planning services. The goal of this project is to design engaging social media visuals, including static posts and animated stories, to increase brand visibility, highlight services, and drive engagement across platforms such as Instagram, Facebook, and LinkedIn. The visuals should reflect the firm's expertise, professionalism, and commitment to client success, while appealing to both existing and potential clients.
Target Audience:
Individuals seeking tax and financial planning services.
Small business owners looking for accounting and payroll support.
Existing clients and followers of McIntosh & Associates across social media platforms.
Individuals seeking tax and financial planning services.
Small business owners looking for accounting and payroll support.
Existing clients and followers of McIntosh & Associates across social media platforms.
Design Tone and Aesthetic:
Professional and Trustworthy: The design should reflect the reliability and expertise of McIntosh & Associates, using clean lines and a sophisticated color palette.
Professional and Trustworthy: The design should reflect the reliability and expertise of McIntosh & Associates, using clean lines and a sophisticated color palette.
Engaging and Informative: Ensure that even complex financial topics are presented in an approachable, easy-to-understand format.
Modern and Approachable: Incorporate a friendly tone while maintaining professionalism, using visually appealing animations and static graphics that feel modern and fresh.
Deliverables:
Social Media Posts: A series of static visuals for Instagram and Facebook, including promotional posts, service highlights, and client testimonials.
Social Media Posts: A series of static visuals for Instagram and Facebook, including promotional posts, service highlights, and client testimonials.
Animated Stories: Short animated stories that showcase clips from their podcast and to subscribe to the podcast.
Platforms:
Instagram and Facebook
Instagram and Facebook
Final Deliverables:
All social media visuals (static and animated) in formats optimized for Instagram and Facebook, along with a content calendar for scheduled posts.
All social media visuals (static and animated) in formats optimized for Instagram and Facebook, along with a content calendar for scheduled posts.
