Creative Brief: Blue Thumb Brand Identity
Client: Blue Thumb
Project: Re-brand – Logo, Brand Identity
Project: Re-brand – Logo, Brand Identity
Project Role: Designer, Art Direction
Project Overview:
Blue Thumb is a leading retailer and wholesaler specializing in water features, pond equipment, and other outdoor solutions for both residential and commercial clients. The goal of this re-brand is to modernize the company’s visual identity while staying true to its expertise in water features and dedication to quality. This includes a refreshed logo, updated brand identity, and a redesigned website that elevates the brand and improves customer engagement across all touchpoints.
Blue Thumb is a leading retailer and wholesaler specializing in water features, pond equipment, and other outdoor solutions for both residential and commercial clients. The goal of this re-brand is to modernize the company’s visual identity while staying true to its expertise in water features and dedication to quality. This includes a refreshed logo, updated brand identity, and a redesigned website that elevates the brand and improves customer engagement across all touchpoints.
Target Audience:
Retail Customers: Homeowners looking for high-quality water features and pond products.
Retail Customers: Homeowners looking for high-quality water features and pond products.
Wholesale Clients: Landscapers, garden centers, and contractors seeking to source water feature equipment in bulk.
Environmental and Outdoor Enthusiasts: Individuals interested in enhancing their outdoor spaces with sustainable water solutions.
Design Tone and Aesthetic:
Clean and Natural: Reflect the essence of water and nature through fluid design elements, evoking serenity and elegance.
Clean and Natural: Reflect the essence of water and nature through fluid design elements, evoking serenity and elegance.
Modern and Professional: The brand should feel contemporary and reliable, striking a balance between being professional and approachable.
Deliverables:
Logo Redesign: Primary and secondary logo variations.
Logo Redesign: Primary and secondary logo variations.
Brand Identity Package: Updated color palette, typography, and graphic elements for use across all platforms.
Marketing Collateral: Updated brochures, packaging, and promotional materials.
Final Deliverables:
All brand assets (logo, identity package) and print-ready materials.
All brand assets (logo, identity package) and print-ready materials.
