Client: WAYGFT Ranch
Project: Squarespace Website Redesign
Project Overview:
is a healing retreat and sanctuary, specializing in support for men suffering from addiction and alcoholism, as well as their families. Situated in a tranquil, natural environment, WAYGFT Ranch offers a safe, supportive space where individuals can embark on a journey of recovery, resilience, and renewal. The redesigned website will capture the essence of this transformative environment, communicating hope and inviting men and their families to begin their healing journey.
Objective:
To create a warm, welcoming, and informative website that reflects WAYGFT Ranch’s mission of supporting men in recovery. The site will provide an emotionally resonant, accessible user experience, helping individuals and families understand the ranch’s offerings, approach, and compassionate philosophy. It should serve as a bridge to connect with those who need support and inspire them to reach out.
Target Audience:
Men in Recovery: Individuals struggling with addiction and alcoholism who are seeking a supportive and therapeutic environment for healing and self-discovery.
Family Members of Men in Recovery: Families and loved ones looking for trusted support options to help guide their loved ones through recovery in a safe and welcoming environment.
Counselors and Referral Networks: Therapists, counselors, and other professionals who might refer clients to WAYGFT Ranch for recovery support and addiction services.
Primary Goals:
Convey Trust and Support: Use empathetic language and supportive visuals to communicate the ranch’s mission and its commitment to helping individuals on their recovery journey.
Inform and Reassure: Provide clear, approachable information about services, therapies, and the recovery process to help visitors understand and feel confident in reaching out.
Facilitate Connection and Action: Enable an easy pathway for users to inquire, seek more information, or take steps toward booking a stay or initial consultation.
Key Deliverables:
Homepage: An inviting overview that shares the ranch’s mission, serene environment, and commitment to helping men through addiction recovery.
About Us: A section that details WAYGFT Ranch’s story, therapeutic philosophy, team members, and dedication to supporting men and their families through healing.
Services and Programs: Dedicated pages for each core offering (e.g., individual counseling, group therapy, equine therapy, family programs) with CTAs to learn more or book a consultation.
Family Support Resources: Information and resources for family members to help them understand addiction and how they can support their loved one’s journey.
Tone and Style:
Visual Aesthetic: Calming, natural visuals with soft, earthy tones to reflect peace, healing, and grounding in nature.
Tone of Voice: Compassionate, empowering, and hopeful—focusing on the strength, resilience, and recovery potential of those struggling with addiction.
Photography: High-resolution, comforting images that capture the serenity of the ranch and depict peaceful moments in nature, connection, and healing activities.
Functional Requirements:
Mobile Optimization: Ensure the site functions smoothly across devices, especially for families who may need quick access from any location.
SEO and Accessibility: Ensure high visibility in search engines for addiction recovery and support-related terms, along with full accessibility.
Content Management System: Allow the WAYGFT Ranch team to easily update information, post new resources, and add blog entries as needed.
Success Metrics:
Increased engagement with the family resource and program pages.
Higher conversion rate of inquiries and consultations booked through the website.
Positive feedback from users on design, ease of use, and the welcoming tone.
Project Lead: Mel Dyjak
WAYGFT Ranch’s website will serve as a beacon of hope and healing, creating an online space that encourages men and their families to take the first steps toward recovery. Let’s design an experience that resonates deeply with those seeking comfort and support.
