Creative Brief: "Adobe Make the Cut - Imagine Dragons 'Believer'"
Project Role: Video Editor, Art Direction
Objective:
To create a dynamic, engaging music video for Imagine Dragons' hit song Believer as part of Adobe's "Make the Cut" contest, utilizing supplied footage and audio. The goal is to showcase editing creativity, storytelling through visuals, and seamless integration of sound and movement.
To create a dynamic, engaging music video for Imagine Dragons' hit song Believer as part of Adobe's "Make the Cut" contest, utilizing supplied footage and audio. The goal is to showcase editing creativity, storytelling through visuals, and seamless integration of sound and movement.
Target Audience:
Music fans, Imagine Dragons enthusiasts, and the creative community, including video editors and Adobe users, as well as contest judges evaluating originality and technical skills.
Music fans, Imagine Dragons enthusiasts, and the creative community, including video editors and Adobe users, as well as contest judges evaluating originality and technical skills.
Concept:
This video aims to visually represent the powerful energy and emotion of Believer. Through rhythmic editing, punchy transitions, and a balance between abstract visuals and narrative elements, the cut emphasizes the song's intensity and evolving mood. Key moments are timed to beat drops and lyrical highlights, creating an immersive experience that elevates the song’s message.
This video aims to visually represent the powerful energy and emotion of Believer. Through rhythmic editing, punchy transitions, and a balance between abstract visuals and narrative elements, the cut emphasizes the song's intensity and evolving mood. Key moments are timed to beat drops and lyrical highlights, creating an immersive experience that elevates the song’s message.
Tone & Style:
Bold transitions that match the music’s rhythm
Dynamic pacing to reflect the song’s rise-and-fall structure
Visual storytelling with a mix of abstract imagery and performance footage
Bold transitions that match the music’s rhythm
Dynamic pacing to reflect the song’s rise-and-fall structure
Visual storytelling with a mix of abstract imagery and performance footage
Execution:
Using Adobe Premiere Pro, footage provided by Adobe, and Imagine Dragons' Believer, the video showcases a combination of technical editing precision and creative storytelling, highlighting both the song’s emotional depth and energetic peaks.
Using Adobe Premiere Pro, footage provided by Adobe, and Imagine Dragons' Believer, the video showcases a combination of technical editing precision and creative storytelling, highlighting both the song’s emotional depth and energetic peaks.
