Creative Brief: ACEA High School Social Media Visuals
Client: ACEA High School, Midland, Michigan
Project: Social Media Visuals
Project: Social Media Visuals
Project Role: Designer, Art Direction
Project Overview:
ACEA High School is a values-driven educational institution that focuses on academic excellence, character development, and community involvement. The goal of this project is to create a series of engaging and visually cohesive social media posts that reflect the school's core values, highlight student achievements, and promote upcoming events. The visuals will be used primarily on platforms such as Instagram and Facebook to increase engagement and visibility among students, parents, and the local community.
Target Audience:
Current and prospective students
Parents and families
Teachers and staff
The local community in Midland, Michigan
Current and prospective students
Parents and families
Teachers and staff
The local community in Midland, Michigan
Design Tone and Aesthetic:
Bright and Inspiring: Use uplifting colors and clean, modern design elements to evoke a sense of energy and positivity.
Bright and Inspiring: Use uplifting colors and clean, modern design elements to evoke a sense of energy and positivity.
Youthful and Dynamic:
Incorporate bold, engaging typography and visuals that resonate with high school students.
Incorporate bold, engaging typography and visuals that resonate with high school students.
Community-Focused:
Highlight the sense of belonging and togetherness that ACEA High School fosters through its educational programs and activities.
Highlight the sense of belonging and togetherness that ACEA High School fosters through its educational programs and activities.
Platforms:
Instagram and Facebook
Instagram and Facebook
Final Deliverables:
Ready-to-post social media visuals in formats optimized for Instagram and Facebook (JPEG/PNG).
Ready-to-post social media visuals in formats optimized for Instagram and Facebook (JPEG/PNG).
