Creative Brief: SVRC Marketplace Commercials
Client: SVRC Marketplace
Project: Commercial
Project Role: Video Editor
Project Overview:
SVRC Marketplace, a bustling hub for local businesses and vendors, aims to highlight the vibrant community it fosters through a series of engaging and visually captivating commercials. These commercials will showcase the diversity of offerings and the lively atmosphere of the marketplace, drawing attention to the unique experiences it provides.
Objective:
The commercials are designed to attract a broader audience to SVRC Marketplace, emphasizing the value of supporting local vendors while portraying it as a must-visit destination for food, shopping, and community connection.
The commercials are designed to attract a broader audience to SVRC Marketplace, emphasizing the value of supporting local vendors while portraying it as a must-visit destination for food, shopping, and community connection.
Target Audience:
Local residents and tourists interested in unique, community-driven shopping and dining experiences.
Local residents and tourists interested in unique, community-driven shopping and dining experiences.
Young professionals, families, and individuals who value local businesses and sustainable, high-quality products.
Key Messaging:
SVRC Marketplace is where local vendors come together to offer fresh products, handmade goods, and diverse culinary delights.
SVRC Marketplace is where local vendors come together to offer fresh products, handmade goods, and diverse culinary delights.
Supporting local businesses strengthens community ties.
SVRC Marketplace is more than just shopping—it's a vibrant community experience.
Tone and Style:
Warm, welcoming, and community-focused: The commercials should evoke feelings of connection and excitement.
Warm, welcoming, and community-focused: The commercials should evoke feelings of connection and excitement.
Energetic and dynamic visuals: Capture the lively marketplace atmosphere with colorful, fast-paced shots of vendors, customers, and products.
Authenticity and diversity: Showcase the unique personalities of the vendors and the variety of products on offer.
Deliverables:
30-second and 60-second video commercials
Social media cutdowns for platforms like Instagram and Facebook
30-second and 60-second video commercials
Social media cutdowns for platforms like Instagram and Facebook
Distribution:
Local TV, social media channels, and digital ad placements.
Local TV, social media channels, and digital ad placements.
