Creative Brief for Great Lakes Bay Electric Vehicle Club Logo and Flyer
Project Role: Designer, Art Direction
Project Overview:
The Great Lakes Bay Electric Vehicle (EV) Club aims to foster a community of eco-conscious individuals who own or are interested in electric vehicles. The club offers events, educational sessions, and opportunities for members to connect and share knowledge about EV technology and sustainability. The goal of this logo and flyer design project is to establish a strong, recognizable brand identity that reflects the club’s mission and attracts new members.
The Great Lakes Bay Electric Vehicle (EV) Club aims to foster a community of eco-conscious individuals who own or are interested in electric vehicles. The club offers events, educational sessions, and opportunities for members to connect and share knowledge about EV technology and sustainability. The goal of this logo and flyer design project is to establish a strong, recognizable brand identity that reflects the club’s mission and attracts new members.
Target Audience:
Electric vehicle owners and enthusiasts in the Great Lakes Bay area
Environmentally conscious individuals interested in sustainable transportation
Local residents looking for education and community engagement around EV technology
Electric vehicle owners and enthusiasts in the Great Lakes Bay area
Environmentally conscious individuals interested in sustainable transportation
Local residents looking for education and community engagement around EV technology
Tone and Style:
Modern and Clean: Reflect the cutting-edge technology behind EVs with sleek, streamlined design elements.
Modern and Clean: Reflect the cutting-edge technology behind EVs with sleek, streamlined design elements.
Eco-Friendly: Use natural colors like green, blue, and white to evoke a sense of environmental consciousness.
Inviting and Community-Oriented: The design should feel approachable and foster a sense of connection and engagement.
Deliverables:
Logo design for the Great Lakes Bay EV Club.
A promotional flyer for print and digital distribution.
Logo design for the Great Lakes Bay EV Club.
A promotional flyer for print and digital distribution.
