Creative Brief: The Arc of Midland Flyer
Client: The Arc of Midland
Project: Flyer Design
Project: Flyer Design
Project Role: Designer, Art Direction
Project Overview:
The Arc of Midland is a non-profit organization dedicated to promoting and protecting the rights of individuals with intellectual and developmental disabilities. The goal of this project is to create an informative and engaging flyer that raises awareness about the organization's services, upcoming events, and how the community can get involved. The flyer will be distributed both digitally and in print, targeting potential donors, volunteers, and families in need of services.
The Arc of Midland is a non-profit organization dedicated to promoting and protecting the rights of individuals with intellectual and developmental disabilities. The goal of this project is to create an informative and engaging flyer that raises awareness about the organization's services, upcoming events, and how the community can get involved. The flyer will be distributed both digitally and in print, targeting potential donors, volunteers, and families in need of services.
Target Audience:
Local community members interested in supporting individuals with disabilities.
Potential volunteers and donors.
Families of individuals with intellectual and developmental disabilities.
Local community members interested in supporting individuals with disabilities.
Potential volunteers and donors.
Families of individuals with intellectual and developmental disabilities.
Design Tone and Aesthetic:
Welcoming and Compassionate: Use warm, friendly visuals and language that reflect the supportive nature of the organization.
Welcoming and Compassionate: Use warm, friendly visuals and language that reflect the supportive nature of the organization.
Professional and Informative: Ensure the flyer clearly outlines the important information while maintaining a clean, easy-to-read layout.
Inclusive and Positive: Incorporate imagery and design elements that promote inclusivity and a sense of community.
Final Deliverables:
Print-ready flyer (PDF) and digital versions optimized for email and social media distribution.
Print-ready flyer (PDF) and digital versions optimized for email and social media distribution.
